FTC cases affirm commitment to Privacy Shield

Bureau of Consumer Protection Business Center Blog Updates from the Federal Trade Commission

By Lesley Fair

The EU-U.S. Privacy Shield Framework has been in place for more than a year and the Swiss-U.S. Privacy Shield went into effect in April 2017. Self-certification programs like Privacy Shield offer benefits to business and protections for consumers. The FTC enforces the promises companies make when they join the frameworks, as well as false claims of participation. In three separate law enforcement actions, the FTC has alleged that companies made false claims about Privacy Shield participation. But the cases add two new dimensions that should be of interest to your business.

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