Business Customer Retention Strategies

USPS OIG

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Over the last decade, consumer behavior and the marketing industry have significantly changed. In fiscal year (FY) 2017 alone, for example, First-Class Mail volume declined by 2.5 billion pieces and Marketing Mail volume declined by 2.6 billion pieces, primarily due to digital diversion. As a result, U.S. Postal Service has had to expand its business customer retention programs, which now include Small Business Campaigns, Select Business Account Management, and Strategic Service Support. Our most recent audit assessed the effectiveness of USPS's strategies to retain business customers. Read the what we found here: https://go.usa.gov/xQmvB

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