Using Mail to Build Brands

USPS OIG

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Our latest blog highlights a new OIG white paper that looked at people's neurological and behavioral responses to different forms of brand advertising, including mail. Companies spend an enormous amount of money on various media to create a distinct corporate brand, and our blog notes how the paper's findings can help the U.S. Postal Service guide advertisers in designing mailpieces that support their brand. Read it here: https://go.usa.gov/xPxQu

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