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What are robo advisors?

Robo-advisors are digital platforms that provide automated investment management services with minimal human intervention. They use algorithms and computer programs to build and manage investment portfolios for clients based on their risk tolerance, investment goals, and other factors. 

Robo-advisors typically offer a range of investment options, including exchange-traded funds (ETFs), mutual funds, and individual stocks. They often use modern portfolio theory and other quantitative techniques to optimize portfolios and minimize risk. Robo-advisors also provide clients with regular updates on their portfolio performance, investment recommendations, and other information to help them make informed decisions.

One of the main advantages of robo-advisors is their low cost, which is often lower than that of traditional investment advisors. This is because robo-advisors use automated processes and technology to manage portfolios, reducing the need for human intervention and keeping fees low.

Robo-advisors are becoming increasingly popular among individual investors, particularly those who are new to investing or who have smaller investment portfolios. They offer a convenient and affordable way to invest in the stock market and other financial markets, and they can help individuals achieve their investment goals over the long term.

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