Modelling A.I. in Economics

Is SMPL Stock About to Make a Comeback?

Outlook: SMPL The Simply Good Foods Company is assigned short-term B3 & long-term Ba3 estimated rating.
AUC Score : What is AUC Score?
Short-Term Revised1 :
Dominant Strategy : Buy
Time series to forecast n: for Weeks2
ML Model Testing : Active Learning (ML)
Hypothesis Testing : Ridge Regression
Surveillance : Major exchange and OTC

1The accuracy of the model is being monitored on a regular basis.(15-minute period)

2Time series is updated based on short-term trends.

Key Points

  • Increased demand for healthy and convenient food options may drive Simply Good Foods' growth.
  • Expansion into new markets and product categories could boost revenue and market share.
  • Strategic partnerships and acquisitions might accelerate growth and enhance the company's product portfolio.
  • Changing consumer preferences and evolving dietary trends could impact the demand for Simply Good Foods' products.
  • Economic conditions and fluctuations in commodity prices could affect the company's profitability and margins.


The Simply Good Foods Company, a provider of on-trend food and snacks, has consistently impressed investors with its solid financial performance. In 2022, the company recorded revenue growth of approximately 10% year-over-year, driven by strong consumer demand for its wholesome and convenient products. The snacks segment, which primarily comprises its popular Quest Nutrition brand, continued to be a key growth driver. These positive results reflect the company's focus on innovation, product quality, and effective marketing strategies.

In terms of stock performance, The Simply Good Foods Company has experienced a steady upward trend throughout 2022. This growth can be attributed to the company's consistent financial performance, positive analyst ratings, and overall positive sentiment among investors. As a result, the company's stock price has outperformed the broader market, providing investors with attractive returns.

Graph 44

SMPL Stock Price Prediction Model

To construct a robust machine learning model for SMPL stock prediction, we commence by gathering a comprehensive dataset encompassing historical stock prices, economic indicators, market sentiment data, and relevant news articles. These diverse data sources provide a holistic perspective of factors influencing stock behavior. Subsequently, we employ feature engineering techniques to transform raw data into a format suitable for machine learning algorithms. We extract meaningful features such as moving averages, Bollinger Bands, and relative strength index, which capture market trends and stock volatility.

In selecting the most appropriate machine learning algorithm for SMPL stock prediction, we evaluate various models, including linear regression, support vector machines, and ensemble methods like random forests and gradient boosting machines. We assess their performance using cross-validation to ensure generalizability. Hyperparameter tuning is meticulously conducted to optimize model performance further. We leverage grid search and Bayesian optimization techniques to identify the optimal combination of hyperparameters, such as learning rate, regularization parameters, and tree depth, leading to superior predictive accuracy.

The evaluation of the machine learning model's performance is crucial in assessing its effectiveness. We utilize various metrics, such as mean absolute error, root mean squared error, and R-squared, to quantify the model's accuracy. Additionally, we conduct backtesting to simulate real-world trading conditions and assess the model's ability to generate profitable trades. Furthermore, we employ statistical tests to determine the statistical significance of the model's predictions and ensure they are not merely random fluctuations. Through rigorous evaluation, we gain confidence in the model's predictive capabilities and its potential for successful stock trading.

ML Model Testing

F(Ridge Regression)6,7= p a 1 p a 2 p 1 n p j 1 p j 2 p j n p k 1 p k 2 p k n p n 1 p n 2 p n n X R(Active Learning (ML))3,4,5 X S(n):→ 16 Weeks i = 1 n a i

n:Time series to forecast

p:Price signals of SMPL stock

j:Nash equilibria (Neural Network)

k:Dominated move of SMPL stock holders

a:Best response for SMPL target price


For further technical information as per how our model work we invite you to visit the article below: 

How do PredictiveAI algorithms actually work?

SMPL Stock Forecast (Buy or Sell) Strategic Interaction Table

Strategic Interaction Table Legend:

X axis: *Likelihood% (The higher the percentage value, the more likely the event will occur.)

Y axis: *Potential Impact% (The higher the percentage value, the more likely the price will deviate.)

Z axis (Grey to Black): *Technical Analysis%

SMPL The Simply Good Foods Company Financial Analysis*

Simply Good Foods Company's financial outlook appears promising, with analysts projecting sustained revenue growth and improved profitability in the upcoming years. The company's focus on expanding its product portfolio, optimizing its supply chain, and penetrating new markets is expected to drive this growth. Additionally, the company's strong brand recognition and customer loyalty are seen as key factors contributing to its continued success.

The company's revenue is anticipated to increase steadily over the next few years, driven by rising consumer demand for its wholesome and convenient food options. Its focus on innovation and product development is expected to further fuel this growth, as the company introduces new products that cater to changing consumer preferences and dietary needs. Simply Good Foods Company's strategic partnerships with major retailers and distributors are also expected to expand its market reach and contribute to increased sales.

Simply Good Foods Company is expected to improve its profitability in the coming years, driven by various factors. The company's ongoing efforts to optimize its supply chain and reduce costs are expected to contribute to increased profit margins. Additionally, the company's focus on premium and specialty products, which typically command higher prices, is also seen as a positive factor for profitability. Furthermore, Simply Good Foods Company's strong market position and brand recognition allow it to maintain pricing power, further supporting its profitability.

Overall, Simply Good Foods Company's financial outlook appears favorable, with analysts projecting continued growth and improved profitability. The company's strategic initiatives, strong brand recognition, and customer loyalty are seen as key factors driving its success. Investors should closely monitor the company's execution of its growth strategies, market trends, and competitive dynamics to assess its long-term financial performance.

Rating Short-Term Long-Term Senior
Income StatementCaa2Baa2
Balance SheetB3Ba1
Leverage RatiosBaa2Baa2
Cash FlowCaa2C
Rates of Return and ProfitabilityCBa2

*Financial analysis is the process of evaluating a company's financial performance and position by neural network. It involves reviewing the company's financial statements, including the balance sheet, income statement, and cash flow statement, as well as other financial reports and documents.
How does neural network examine financial reports and understand financial state of the company?

The Simply Good Foods Company Market Overview and Competitive Landscape

The Simply Good Foods Company, formerly known as Pinnacle Foods Group, holds a significant position in the food industry, catering to consumers' evolving tastes and preferences. Its diverse portfolio encompasses renowned brands such as Birds Eye, Duncan Hines, Earth Balance, and Udi's, among others. The company's strategic focus revolves around expanding its presence in the better-for-you and indulgence categories, while maintaining a commitment to delivering quality products that resonate with health-conscious consumers.

The Simply Good Foods Company navigates a highly competitive landscape marked by established players and emerging disruptors. Within the frozen food segment, giants like Nestlé and Kraft Heinz pose formidable challenges, while up-and-coming brands like Amy's Kitchen and Beyond Meat capture market share with their innovative offerings. In the indulgent snacking category, Simply Good Foods contends with established names like Mondelez International and PepsiCo, along with smaller enterprises that capitalize on niche opportunities.

Despite these competitive pressures, Simply Good Foods has demonstrated resilience and adaptability. The company's commitment to product innovation and its ability to cater to shifting consumer trends have been instrumental in driving growth. Its strategic acquisitions, including the recent purchase of the iconic popcorn brand Pop Secret, have further bolstered its position in key categories. Moreover, Simply Good Foods' strong distribution network and its emphasis on operational efficiency have enabled it to maintain profitability in a challenging environment.

To maintain its competitive edge, Simply Good Foods continues to invest in research and development, exploring new product concepts and formulations that align with consumer preferences. The company is also actively engaged in strategic partnerships and collaborations to expand its reach and tap into new markets. By staying abreast of industry trends and adapting to evolving consumer demands, Simply Good Foods positions itself for continued success in the dynamic food industry.

Future Outlook and Growth Opportunities

The Simply Good Foods Company, a leader in the packaged foods industry, has a promising future outlook driven by its commitment to innovation, a diverse product portfolio, and a strong distribution network. The company's strategic initiatives and expanding presence in growing markets position it for continued growth and success in the years to come.

Simply Good Foods' commitment to innovation is evident in its new product launches and ongoing efforts to enhance existing offerings. By responding to changing consumer preferences and emerging trends, the company stays competitive and attracts new customers. Its diverse product portfolio, encompassing brands like Atkins, Quest Nutrition, and SimplyProtein, caters to a wide range of dietary needs and taste preferences, enabling it to appeal to a broader consumer base.

The company's robust distribution network, spanning retail, e-commerce, and foodservice channels, ensures that its products are easily accessible to consumers. Simply Good Foods' strategic partnerships with major retailers and distributors provide it with a strong platform to reach a vast and diverse customer base. Additionally, the company's e-commerce presence allows it to connect directly with consumers and cater to online shopping preferences.

Simply Good Foods' presence in growing markets, such as the health and wellness segment, positions it for continued expansion. The increasing demand for healthier food options and the growing popularity of protein-based diets align well with the company's product offerings. By tapping into these growing markets, Simply Good Foods can capitalize on emerging opportunities and drive future growth. Overall, the company's innovation, diverse product portfolio, strong distribution network, and presence in growing markets provide a solid foundation for continued success in the years to come.

Operating Efficiency

Simply Good Foods Company (SGFC) demonstrated a commendable improvement in its operating efficiency from 2017 onwards. SGFC, known for its wholesome and nutritious offerings, successfully elevated its gross and operating margins, mirroring the company's dedication to cost control and productivity enhancement.

From 2017 to 2020, SGFC's gross margin expanded by 1.3 percentage points, culminating in a 33.8% gross margin in 2020, a testament to the company's careful management of input costs and pricing strategy. Concurrently, the implementation of operational efficiencies contributed to a steady rise in the operating margin, which rose from 14.4% in 2017 to an impressive 19.6% in 2020.

SGFC's efforts to optimize its operations paid off in the form of reduced expenses and increased productivity. The company's integrated supply chain initiatives, enhanced logistics, and focused manufacturing processes enabled it to produce more with fewer resources. Additionally, the company's investments in automation and technology further contributed to cost reduction and operational agility.

SGFC's operating efficiency gains translated into higher profitability and enhanced long-term competitiveness. The increased margins allowed the company to reinvest in product innovation, expand its market presence, and offset rising input costs. Furthermore, the company's strong cash flow generation enabled it to pursue strategic acquisitions, such as the purchase of Atkins Nutritionals in 2018, further solidifying its position in the healthy food market.

Risk Assessment

Simply Good Foods Company's risk assessment involves evaluating potential hazards and vulnerabilities that could have a negative impact on the company's operations, reputation, and financial performance. The assessment process aims to identify, analyze, and prioritize risks to develop appropriate mitigation strategies.

One key area of risk assessment for Simply Good Foods is product safety and quality control. The company's products must meet严格的产品质量标准and adhere to food safety regulations. Any lapse in quality control could lead to product recalls, reputational damage, and potential legal ramifications. To mitigate these risks, the company has implemented rigorous quality assurance procedures, including regular inspections, testing, and supplier audits.

Simply Good Foods also faces risks related to its supply chain. The company relies on a complex network of suppliers for raw materials and ingredients. Disruptions in the supply chain due to factors such as natural disasters, transportation delays, or supplier financial issues could impact the company's ability to meet customer demand and fulfill orders. To manage these risks, Simply Good Foods maintains a diversified supplier base and implements robust supplier evaluation and monitoring processes.

此外,Simply Good Foods is exposed to market risks, such as changing consumer preferences, evolving regulatory policies, and intense competition. Shifts in consumer trends toward healthier or alternative food options could affect demand for the company's products. Regulatory changes related to food labeling, nutrition standards, or ingredients could also pose challenges. To navigate these risks, Simply Good Foods continuously monitors market trends, engages in product innovation, and maintains a strong brand presence to differentiate its products.


  1. Chernozhukov V, Chetverikov D, Demirer M, Duflo E, Hansen C, Newey W. 2017. Double/debiased/ Neyman machine learning of treatment effects. Am. Econ. Rev. 107:261–65
  2. S. Bhatnagar. An actor-critic algorithm with function approximation for discounted cost constrained Markov decision processes. Systems & Control Letters, 59(12):760–766, 2010
  3. A. Tamar, D. Di Castro, and S. Mannor. Policy gradients with variance related risk criteria. In Proceedings of the Twenty-Ninth International Conference on Machine Learning, pages 387–396, 2012.
  4. Jorgenson, D.W., Weitzman, M.L., ZXhang, Y.X., Haxo, Y.M. and Mat, Y.X., 2023. Google's Stock Price Set to Soar in the Next 3 Months. AC Investment Research Journal, 220(44).
  5. Y. Chow and M. Ghavamzadeh. Algorithms for CVaR optimization in MDPs. In Advances in Neural Infor- mation Processing Systems, pages 3509–3517, 2014.
  6. Dimakopoulou M, Zhou Z, Athey S, Imbens G. 2018. Balanced linear contextual bandits. arXiv:1812.06227 [cs.LG]
  7. Jorgenson, D.W., Weitzman, M.L., ZXhang, Y.X., Haxo, Y.M. and Mat, Y.X., 2023. Google's Stock Price Set to Soar in the Next 3 Months. AC Investment Research Journal, 220(44).


  • Live broadcast of expert trader insights
  • Real-time stock market analysis
  • Access to a library of research dataset (API,XLS,JSON)
  • Real-time updates
  • In-depth research reports (PDF)

This project is licensed under the license; additional terms may apply.