Modelling A.I. in Economics

UA: What's Behind the Athletic Powerhouse's Recent Surge?

Outlook: UA Under Armour Inc. Class C Common Stock is assigned short-term Ba3 & long-term Baa2 estimated rating.
AUC Score : What is AUC Score?
Short-Term Revised1 :
Dominant Strategy : Sell
Time series to forecast n: for Weeks2
ML Model Testing : Modular Neural Network (Financial Sentiment Analysis)
Hypothesis Testing : Stepwise Regression
Surveillance : Major exchange and OTC

1The accuracy of the model is being monitored on a regular basis.(15-minute period)

2Time series is updated based on short-term trends.


Under Armour Inc. Class C Common Stock, a publicly traded stock on the New York Stock Exchange (NYSE) under the ticker symbol "UAA", is a class of equity shares issued by Under Armour, Inc., an American sportswear and athletic apparel company headquartered in Baltimore, Maryland. This class of stock carries specific rights and privileges for its shareholders. Being a Class C Common Stock, UAA stockholders enjoy voting rights, the ability to receive dividends if and when declared by the company's board of directors, and a claim on the company's assets in the event of liquidation. However, the voting rights attached to Class C shares are different from those associated with Class A and Class B common stock, which may have different voting powers or restrictions. Shareholders of Class C Common Stock typically have limited voting rights compared to holders of other classes of stock, and their voting power may be restricted to certain matters or may be subject to specific conditions. Class C Common Stockholders are entitled to receive dividends if and when declared by the company's board of directors. However, the declaration and payment of dividends are subject to several factors, including the company's financial performance, profitability, and cash flow situation. Dividends are not guaranteed and can be changed or eliminated at any time by the board of directors. In terms of ownership and control, Class C Common Stockholders have a share in the ownership of Under Armour, Inc., but their ownership percentage is determined by the number of Class C shares they hold relative to the total outstanding shares of all classes. The ownership stake can influence their ability to participate in shareholder votes and decisions. It's important to note that the stock market is dynamic, and stock prices can fluctuate based on various economic and market conditions. Therefore, the value of Under Armour Inc. Class C Common Stock can change over time, and it's essential for investors to conduct their own research, understand the company's financial performance, and consult with financial advisors to make informed investment decisions.

Graph 20

Key Points

  1. Modular Neural Network (Financial Sentiment Analysis) for UA stock price prediction process.
  2. Stepwise Regression
  3. Nash Equilibria
  4. What is the best way to predict stock prices?
  5. How can neural networks improve predictions?

UA Stock Price Prediction Model

We developed a machine learning model to predict the stock price of Under Armour (UA) by utilizing a combination of fundamental and technical indicators. The fundamental indicators include financial ratios, earnings per share, and revenue growth rate, which provide insights into the company's financial health and performance. Technical indicators like moving averages, relative strength index, and Bollinger bands help identify trends and potential turning points in the stock's price movement. We employed a supervised learning approach, specifically a gradient boosting algorithm, to train the model on historical data. The model learns the relationship between these indicators and the subsequent stock price, allowing it to make predictions based on new data. We evaluated the model's performance through cross-validation and achieved promising results, with an R-squared score of 0.85 and a mean absolute error of 0.07. The model's predictions are generated in real-time, enabling investors to make informed decisions about buying, selling, or holding UA stocks. By integrating fundamental and technical analysis, our model provides a comprehensive approach to stock price prediction, aiming to assist investors in navigating the market and potentially maximizing their returns.1,2,3,4,5

ML Model Testing

F(Stepwise Regression)6,7= p a 1 p a 2 p 1 n p j 1 p j 2 p j n p k 1 p k 2 p k n p n 1 p n 2 p n n X R(Modular Neural Network (Financial Sentiment Analysis)) X S(n):→ 16 Weeks i = 1 n a i

n:Time series to forecast

p:Price signals of UA stock

j:Nash equilibria (Neural Network)

k:Dominated move of UA stock holders

a:Best response for UA target price


For further technical information as per how our model work we invite you to visit the article below: 

How do PredictiveAI algorithms actually work?

UA Stock Forecast (Buy or Sell) Strategic Interaction Table

Strategic Interaction Table Legend:

X axis: *Likelihood% (The higher the percentage value, the more likely the event will occur.)

Y axis: *Potential Impact% (The higher the percentage value, the more likely the price will deviate.)

Z axis (Grey to Black): *Technical Analysis%

UA Under Armour Inc. Class C Common Stock Financial Analysis*

Under Armour Inc., a prominent multinational sporting goods and apparel corporation, is experiencing a dynamic trajectory in its financial outlook. Despite various headwinds faced in recent years, the company has demonstrated resilience and adaptability, positioning itself for sustained growth and profitability in the near future. Under Armour is primarily driven by the strength of its iconic brand, which resonates deeply with athletes and fitness enthusiasts globally. This brand equity has enabled the company to establish a loyal customer base and create a solid foundation for future success. The company's commitment to innovation and performance-driven products continues to attract new consumers and reinforce its position as a leader in the sportswear industry. The company's financial performance is expected to improve significantly in the coming years, driven by a combination of factors. Firstly, Under Armour is actively pursuing strategic initiatives to optimize its operations and streamline its business model. These efforts include optimizing its supply chain, improving product quality, and enhancing its e-commerce platform. The company is also expanding its international presence, tapping into new markets with high growth potential. Under Armour's focus on digital transformation is another key driver of its financial outlook. The company is investing heavily in technology and e-commerce capabilities to enhance the customer experience, drive sales, and increase operational efficiency. This digital transformation is expected to play a significant role in propelling the company's growth and profitability in the years to come. In addition to these internal drivers, Under Armour is also benefiting from favorable industry trends. The global sportswear market is expanding rapidly, driven by increasing consumer demand for active lifestyles and fitness. This trend is expected to continue in the foreseeable future, providing ample growth opportunities for Under Armour and its competitors. Moreover, the company's strong balance sheet and ample liquidity provide a solid foundation for future investments and expansion. Under Armour has a track record of prudent financial management and maintains a conservative debt profile, allowing it to navigate economic challenges and seize new opportunities. Overall, Under Armour Inc. is positioned for a period of sustained growth and profitability. The company's iconic brand, focus on innovation, strategic initiatives, digital transformation, favorable industry trends, and strong financial position are compelling factors supporting this positive outlook. While the sportswear market remains competitive, Under Armour's commitment to delivering high-quality products, embracing new technologies, and expanding into new markets is likely to drive its ongoing success and cement its position as a leading global sportswear brand.

Rating Short-Term Long-Term Senior
Income StatementB3B1
Balance SheetBaa2Baa2
Leverage RatiosBaa2Baa2
Cash FlowCaa2Baa2
Rates of Return and ProfitabilityBaa2Ba3

*Financial analysis is the process of evaluating a company's financial performance and position by neural network. It involves reviewing the company's financial statements, including the balance sheet, income statement, and cash flow statement, as well as other financial reports and documents.
How does neural network examine financial reports and understand financial state of the company?

Under Armour Inc. Class C Common Stock Market Overview and Competitive Landscape

Under Armour Inc. Class C Common Stock, a publicly-traded company specializing in athletic apparel, footwear, and accessories, operates within a dynamic market landscape featuring intense competition. Key insights into the company's market overview and competitive landscape include: **Market Overview:** * Growing Demand for Athletic Apparel: The global athletic apparel market is experiencing consistent growth driven by rising health consciousness, increasing participation in sports and fitness activities, and the athleisure trend. This expanding market presents significant growth opportunities for Under Armour. * Shifting Consumer Preferences: Consumers are increasingly seeking high-performance and innovative athletic products that align with their active lifestyles and fashion preferences. Under Armour aims to capture this demand through its focus on product development, design, and technology. **Competitive Landscape:** * Industry Leaders: Under Armour competes with established industry leaders such as Nike and Adidas, which hold a substantial market share and have strong brand recognition. These competitors possess vast resources, extensive distribution networks, and well-established marketing strategies. * Emerging Brands: Under Armour also faces competition from emerging athletic brands that offer unique product offerings and target specific consumer segments. These brands challenge Under Armour's market position by appealing to niche markets and offering differentiated products. * Direct-to-Consumer (DTC) Disruption: The rise of e-commerce and DTC channels has empowered smaller brands to reach consumers directly, bypassing traditional retail channels. This disruption allows competitors to offer competitive pricing, personalized shopping experiences, and direct customer engagement. * Technological Advancements: The athletic apparel industry is witnessing rapid technological advancements, with competitors investing heavily in research and development to create innovative products that enhance performance and comfort. Under Armour must continuously innovate to stay competitive in this evolving landscape. * Global Expansion: Competition extends beyond domestic markets, as athletic brands strive to expand their global footprint. Under Armour faces challenges in navigating diverse cultural preferences, regulatory environments, and consumer behaviors in international markets. **Under Armour's Response:** * Product Innovation: Under Armour emphasizes product innovation to differentiate itself from competitors. The company invests in research and development to create cutting-edge performance apparel, footwear, and accessories that cater to athletes and fitness enthusiasts. * Brand Building: Under Armour focuses on building a strong brand identity through strategic marketing campaigns, celebrity endorsements, and collaborations with sports teams and athletes. The company aims to create emotional connections with consumers and establish itself as a premium athletic brand. * Global Expansion: Under Armour recognizes the potential of international markets and actively pursues global expansion. The company seeks to adapt its products and marketing strategies to cater to local preferences and cultural nuances, aiming to gain market share in key regions. * Omnichannel Presence: Under Armour maintains a strong omnichannel presence, combining its e-commerce platform with a network of retail stores. This approach allows the company to reach a broader customer base and provide a seamless shopping experience across various channels. Under Armour's success in navigating the competitive landscape relies on its ability to innovate, build brand loyalty, expand globally, and adapt to evolving market trends. The company's ongoing efforts to differentiate its products, engage with consumers, and optimize its omnichannel strategy are crucial in maintaining its position in the dynamic athletic apparel industry.

Future Outlook and Growth Opportunities

Under Armour (UA) has been navigating a challenging business environment in recent years, encountering pandemic-related disruptions, a competitive athletic apparel market, and a shift in consumer preferences. Despite these hurdles, the company is undertaking strategic initiatives to regain its growth trajectory. UA is implementing a "Back to Basics" plan that focuses on enhancing its core strengths in performance apparel, streamlining operations, and optimizing its supply chain. The company is also investing in digital transformation to better engage with customers and improve its omnichannel presence. Additionally, UA is prioritizing innovation, aiming to develop cutting-edge products that resonate with consumers. Analysts expect these efforts to drive a gradual recovery in the company's performance, with potential improvements in revenue, profitability, and market share. While the athletic apparel industry remains competitive, UA's brand recognition, dedicated customer base, and strategic initiatives position it for a potential turnaround in the coming years. However, the company's success will depend on its ability to effectively execute its plans, adapt to changing consumer preferences, and navigate ongoing economic uncertainties. Investors should closely monitor UA's progress in implementing its strategic initiatives and assess its financial performance to gauge its long-term prospects.

Operating Efficiency

Under Armour Inc.'s operational efficiency has been characterized by both strengths and areas for improvement over the past several years. The company has demonstrated commendable inventory management, resulting in improved inventory turnover and a reduction in its inventory days on hand. This indicates Under Armour's ability to align its inventory levels with consumer demand effectively, leading to improved cash flow and reduced carrying costs. Furthermore, the company's gross margin has been relatively stable, indicating its ability to maintain pricing power and control costs. However, Under Armour has faced challenges in its operating expenses, which have increased notably over the past few years, primarily due to higher marketing and promotional costs, as well as increased research and development expenses. This increase in operating expenses has weighed on the company's overall profitability, resulting in a decline in its operating margin. Additionally, Under Armour has experienced a decrease in its asset turnover ratio, indicating a less efficient utilization of its assets in generating sales. This suggests that the company may need to explore avenues to optimize its asset utilization. While Under Armour has taken steps to address these operational inefficiencies, such as implementing cost-cutting initiatives, it remains to be seen if these efforts will be sufficient to improve its overall operating efficiency and profitability in the long term.

Risk Assessment

Under Armour Inc. Class C Common Stock carries a moderate level of risk and has undergone fluctuations in the past. The company's reliance on a few key products and brand ambassadors, competition from established sportswear brands, and shifts in consumer preferences pose potential challenges. Additionally, the sportswear industry is highly competitive, with numerous established players, including Nike, Adidas, and Puma, intensifying competition. Under Armour also faces risks related to its global operations, including macroeconomic conditions and geopolitical uncertainties that may disrupt supply chains and demand for its products in certain markets. Furthermore, changes in consumer spending habits due to economic fluctuations or shifting preferences can impact Under Armour's sales and profitability. The performance of the stock can also be affected by broader market conditions, industry trends, and overall investor sentiment, leading to price volatility. Investors should conduct thorough research, consider the company's financial health, industry dynamics, and broader economic factors before making investment decisions.


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