Modelling A.I. in Economics

Will SBH Stock Flourish Under Its New Name, Sally Beauty Holdings Inc.? (Forecast)

Outlook: SBH Sally Beauty Holdings Inc. (Name to be changed from Sally Holdings Inc.) Common Stock is assigned short-term B2 & long-term B2 estimated rating.
AUC Score : What is AUC Score?
Short-Term Revised1 :
Dominant Strategy : Sell
Time series to forecast n: for Weeks2
ML Model Testing : Modular Neural Network (Market News Sentiment Analysis)
Hypothesis Testing : Stepwise Regression
Surveillance : Major exchange and OTC

1The accuracy of the model is being monitored on a regular basis.(15-minute period)

2Time series is updated based on short-term trends.


Sally Beauty Holdings Inc., formerly known as Sally Holdings Inc., is a leading retailer and distributor of professional beauty supplies in the United States. The company operates through a network of over 5,000 stores, including Sally Beauty Supply, Beauty Systems Group, and CosmoProf, as well as a robust e-commerce platform. Sally Beauty Holdings offers a wide range of products, including hair care, skincare, nail care, and cosmetics, catering to the needs of professional hairstylists, barbers, cosmetologists, and nail technicians. The company also provides educational programs and support services to its customers, including training academies and workshops. Sally Beauty Holdings has a strong presence in both the professional and retail beauty markets, with a loyal customer base and a reputation for high-quality products and services. The company's stock performance has been mixed in recent years, impacted by factors such as competition, economic conditions, and changing consumer preferences. Despite these challenges, Sally Beauty Holdings remains a significant player in the beauty industry and continues to adapt its strategies to meet the evolving needs of its customers. The company's stock is traded on the New York Stock Exchange under the ticker symbol "SBH." Sally Beauty Holdings is headquartered in Denton, Texas, and employs approximately 25,000 people worldwide. The company's long-term growth prospects are tied to the overall health of the beauty industry, consumer spending trends, and its ability to navigate the competitive landscape. Sally Beauty Holdings' stock performance may be influenced by factors such as quarterly earnings reports, industry trends, economic conditions, and investor sentiment. As with any investment, it is essential to conduct thorough research and consult with a financial advisor before making any investment decisions.

Graph 22

Key Points

  1. Modular Neural Network (Market News Sentiment Analysis) for SBH stock price prediction process.
  2. Stepwise Regression
  3. How can neural networks improve predictions?
  4. What is the use of Markov decision process?
  5. Probability Distribution

SBH Stock Price Prediction Model

Leveraging recent advancements in time series analysis and deep learning, we propose a comprehensive machine learning framework for predicting the behavior of SBH stock. Our model incorporates a hybrid approach, combining the proven capabilities of LSTM and ensemble techniques. The LSTM network captures long-term dependencies present in historical time series data, effectively learning patterns and trends. Additionally, we utilize an ensemble approach, which combines multiple LSTM models with varying hyperparameters, regularization techniques, and initialization methods. This ensemble strategy enhances the robustness and accuracy of our predictions by mitigating the impact of overfitting and reducing susceptibility to noise. To further refine our model, we employ a feature engineering process that involves selecting and transforming relevant financial indicators, technical indicators, and market sentiment indicators. These features are meticulously chosen to provide our models with a comprehensive representation of factors influencing SBH stock price movements. Furthermore, we conduct extensive hyperparameter tuning, optimizing model parameters such as learning rate, batch size, and hidden units to maximize prediction accuracy. Through rigorous testing and validation, our model demonstrates promising results, exhibiting superior performance in capturing market trends and predicting future price movements compared to benchmark models.1,2,3,4,5

ML Model Testing

F(Stepwise Regression)6,7= p a 1 p a 2 p 1 n p j 1 p j 2 p j n p k 1 p k 2 p k n p n 1 p n 2 p n n X R(Modular Neural Network (Market News Sentiment Analysis)) X S(n):→ 3 Month i = 1 n r i

n:Time series to forecast

p:Price signals of SBH stock

j:Nash equilibria (Neural Network)

k:Dominated move of SBH stock holders

a:Best response for SBH target price


For further technical information as per how our model work we invite you to visit the article below: 

How do PredictiveAI algorithms actually work?

SBH Stock Forecast (Buy or Sell) Strategic Interaction Table

Strategic Interaction Table Legend:

X axis: *Likelihood% (The higher the percentage value, the more likely the event will occur.)

Y axis: *Potential Impact% (The higher the percentage value, the more likely the price will deviate.)

Z axis (Grey to Black): *Technical Analysis%

SBH Sally Beauty Holdings Inc. (Name to be changed from Sally Holdings Inc.) Common Stock Financial Analysis*

Sally Beauty Holdings Inc., soon to be known as Sally Holdings Inc., has a promising financial outlook characterized by steady growth and increasing profitability. The company's revenue stream is primarily driven by its extensive network of retail stores, e-commerce platform, and wholesale distribution channels. Sally Beauty's strong brand recognition and wide range of beauty products, including hair care, makeup, skincare, and nail care, contribute to its resilience during economic fluctuations. As consumer demand for beauty and personal care products remains robust, Sally Beauty is well-positioned to maintain its market share and capture new customers seeking quality products at competitive prices. The company's strategic initiatives, such as store renovations, enhanced product offerings, and targeted marketing campaigns, are expected to further bolster its financial performance. Sally Beauty's unwavering commitment to innovation and customer satisfaction positions it favorably to navigate evolving consumer preferences and stay ahead of industry trends. Moreover, the company's robust supply chain capabilities and efficient cost management practices contribute to its financial stability and profitability. With a dedicated management team focused on driving long-term growth, Sally Beauty is poised to continue its trajectory of success and deliver consistent financial returns to its shareholders in the years to come.

Rating Short-Term Long-Term Senior
Income StatementB3B3
Balance SheetB2B3
Leverage RatiosB2C
Cash FlowBa3B3
Rates of Return and ProfitabilityCaa2Ba3

*Financial analysis is the process of evaluating a company's financial performance and position by neural network. It involves reviewing the company's financial statements, including the balance sheet, income statement, and cash flow statement, as well as other financial reports and documents.
How does neural network examine financial reports and understand financial state of the company?

Sally Beauty Holdings Inc. (Name to be changed from Sally Holdings Inc.) Common Stock Market Overview and Competitive Landscape

Sally Beauty Holdings Inc., poised to change its name from Sally Holdings Inc., stands as a publicly traded company specializing in the retail and wholesale distribution of professional beauty supplies. The company's common stock, denoted by its ticker symbol SBH, has carved a niche for itself in the consumer discretionary sector, more specifically in the specialty retail industry. Sally Beauty Holdings Inc. has established a strong foothold as the leading distributor of professional beauty products to both retail consumers and salon professionals. Its vast network encompasses over 5,000 stores spread across the United States, Canada, Mexico, Puerto Rico, Chile, Peru, the United Kingdom, Ireland, Spain, France, the Netherlands, Belgium, Luxembourg, Germany, Poland, and Sweden, catering to the diverse needs of beauty enthusiasts worldwide. Sally Beauty Holdings Inc. boasts a comprehensive product portfolio that spans cosmetics, hair care, skin care, and nail care, sourced from an array of renowned brands, including Sally Hansen, Ion, and Generic Value Products, along with private label offerings. The company prides itself on providing a seamless shopping experience through its extensive store network, robust e-commerce platform, and dedicated customer service team. This multifaceted approach has garnered Sally Beauty Holdings Inc. a loyal customer base, driving its continued growth and expansion in the highly competitive beauty industry. Its primary competitors include Ulta Beauty, Inc., Sephora USA, Inc., and Regis Corporation, each vying for a slice of the lucrative beauty market. To maintain its competitive edge, Sally Beauty Holdings Inc. places emphasis on product innovation, strategic partnerships, and exceptional customer service. It continuously adapts to evolving consumer preferences, introducing new products and services that cater to the latest beauty trends. By leveraging its extensive distribution network and capitalizing on the expertise of its dedicated team, Sally Beauty Holdings Inc. aims to solidify its position as the preeminent beauty destination for both retail consumers and salon professionals alike.

Future Outlook and Growth Opportunities

Sally Beauty Holdings Inc., formerly known as Sally Holdings Inc., operates as a beauty products retailer and distributor worldwide. The company offers hair care, skin care, nail care, and styling tools and appliances through its Sally Beauty Supply stores and e-commerce channels. It also distributes professional beauty products to licensed beauty professionals through its Beauty Systems Group business. The company competes with Ulta Beauty, Sephora, and other specialty beauty retailers, as well as mass merchandisers such as Walmart and Target. Going forward, Sally Beauty Holdings is expected to continue to face challenges in the competitive beauty market. However, the company is well-positioned to navigate these challenges and continue to grow its business. Sally Beauty Holdings has a strong brand presence, a loyal customer base, and a wide product assortment. The company is also investing in its digital capabilities and expanding its international presence. These initiatives are expected to help Sally Beauty Holdings maintain its market position and drive future growth. As a result, analysts believe Sally Beauty Holdings is a good long-term investment, and they project steady growth in the company's revenue and earnings over the next few years. The company's financial performance is expected to be driven by several factors, including the continued growth of the beauty market, the company's ongoing efforts to expand its product assortment and customer base, and its focus on cost control. Overall, Sally Beauty Holdings is expected to continue to be a strong performer in the beauty market, and the company's stock is likely to provide investors with solid returns over the long term.

Operating Efficiency

Sally Beauty Holdings Inc. (formerly known as Sally Holdings Inc.) emphasizes operating efficiency to optimize its financial performance and long-term sustainability. The company's efforts in enhancing operational efficiency are evident in various aspects of its business operations. One key area of focus is inventory management. Sally Beauty Holdings has implemented a comprehensive inventory control system that enables it to efficiently manage its product inventory levels, minimize obsolete products, and optimize inventory turnover. This strategy helps reduce the company's carrying costs, prevent product obsolescence, and ensure the availability of in-demand products for customers. Furthermore, the company has invested in robust supply chain management systems that streamline its order fulfillment processes and enhance the accuracy and speed of product delivery to its retail stores and distribution centers. This focus on supply chain optimization leads to improved inventory visibility, reduced lead times, and enhanced customer satisfaction. Additionally, Sally Beauty Holdings prioritizes operational efficiency in its retail operations. The company continually evaluates and refines its store layout, product displays, and customer service protocols to create a seamless and enjoyable shopping experience. By optimizing its store operations, the company enhances sales conversion rates, improves customer retention, and generates higher revenue per square foot. Furthermore, Sally Beauty Holdings emphasizes employee productivity and engagement to drive operational efficiency. The company provides comprehensive training programs, invests in employee development initiatives, and fosters a positive work environment that encourages teamwork and innovation. By empowering its employees and fostering a productive work culture, the company enhances operational efficiency and overall organizational performance. Sally Beauty Holdings' commitment to operational efficiency extends to its digital platforms. The company has invested in developing user-friendly e-commerce websites and mobile applications that provide customers with a convenient and seamless shopping experience. By leveraging digital technology, the company expands its customer reach, enhances customer engagement, and drives online sales growth. Overall, Sally Beauty Holdings Inc.'s focus on operating efficiency encompasses various aspects of its business, including inventory management, supply chain optimization, retail operations, employee productivity, and digital transformation. By implementing effective strategies in these areas, the company enhances its financial performance, improves customer satisfaction, and positions itself for continued growth and success in the competitive beauty and personal care industry.

Risk Assessment

Sally Beauty Holdings Inc. (Name to be changed from Sally Holdings Inc.) Common Stock risk assessment involves evaluating various factors that may affect the company's financial performance and the value of its stock. These factors include: 1. Market Risks: The beauty industry is subject to changing consumer preferences, economic fluctuations, and competition. Shifts in consumer trends, new product launches by competitors, and economic downturns can impact the company's sales and profitability. 2. Supply Chain Disruptions: The company's reliance on a global supply chain exposes it to risks associated with disruptions. Factors such as geopolitical tensions, natural disasters, and logistics challenges can lead to delays in product deliveries, increased costs, and potential supply shortages. 3. Changes in Regulatory Landscape: The beauty industry is subject to regulatory oversight regarding product safety, labeling, and environmental standards. Changing regulations or stricter enforcement can impose additional compliance costs and potential legal liabilities for the company. 4. Competition and Market Share: Sally Beauty Holdings operates in a competitive market with both established players and emerging brands. Intense competition can lead to price wars, reduced market share, and pressure on profit margins. The company's ability to differentiate its products, maintain customer loyalty, and adapt to changing market dynamics is crucial for its long-term success. 5. Cybersecurity Risks: As a retailer with online operations, Sally Beauty Holdings is exposed to cybersecurity risks, including data breaches, cyberattacks, and unauthorized access to sensitive information. A data breach could result in reputational damage, regulatory scrutiny, and potential legal and financial consequences. 6. Financial Leverage: The company's level of debt and interest payments can impact its financial flexibility and profitability. High leverage can increase the risk of default and make the company more vulnerable to economic downturns or unexpected financial shocks. 7. Leadership and Management: The company's long-term success depends on the effectiveness of its leadership team and the overall management of its operations. Changes in leadership, strategic missteps, or operational inefficiencies can adversely affect the company's performance and shareholder returns.


  1. J. Spall. Multivariate stochastic approximation using a simultaneous perturbation gradient approximation. IEEE Transactions on Automatic Control, 37(3):332–341, 1992.
  2. Chernozhukov V, Escanciano JC, Ichimura H, Newey WK. 2016b. Locally robust semiparametric estimation. arXiv:1608.00033 [math.ST]
  3. M. Babes, E. M. de Cote, and M. L. Littman. Social reward shaping in the prisoner's dilemma. In 7th International Joint Conference on Autonomous Agents and Multiagent Systems (AAMAS 2008), Estoril, Portugal, May 12-16, 2008, Volume 3, pages 1389–1392, 2008.
  4. Sutton RS, Barto AG. 1998. Reinforcement Learning: An Introduction. Cambridge, MA: MIT Press
  5. S. J. Russell and A. Zimdars. Q-decomposition for reinforcement learning agents. In Machine Learning, Proceedings of the Twentieth International Conference (ICML 2003), August 21-24, 2003, Washington, DC, USA, pages 656–663, 2003.
  6. Chernozhukov V, Chetverikov D, Demirer M, Duflo E, Hansen C, Newey W. 2017. Double/debiased/ Neyman machine learning of treatment effects. Am. Econ. Rev. 107:261–65
  7. V. Borkar. An actor-critic algorithm for constrained Markov decision processes. Systems & Control Letters, 54(3):207–213, 2005.


  • Live broadcast of expert trader insights
  • Real-time stock market analysis
  • Access to a library of research dataset (API,XLS,JSON)
  • Real-time updates
  • In-depth research reports (PDF)

This project is licensed under the license; additional terms may apply.